Brita water filters are the so-called ‘economical alternative' to bottled and tap water. But are they actually the cheapest alternative available? And perhaps more importantly, are they the best filtration system?
Don't be fooled by the fact that Brita water filters are the ‘best-selling' purification products on the market. The only reason this is so true is because they are sold in virtually every store at rock bottom prices. The real heavy costs come with getting a new filter every month.
First of all, what kind of quality can you expect from Brita water filters? Well, any type of pitcher and pour-through filter is very limited in performance, primarily because of their filter size. They are not effective at getting rid of many types of contaminants like cysts, THMs (chlorine byproducts), VOCs (volatile organic compounds), pesticides, herbicides, and harmful solvents.
They also sell faucet filters. Brita water filters like this definitely produce better quality water than the pour-through type. But they still fail to filter out things like gasoline additives and VOCs, which include many kinds of harmful organic chemicals.
But I think the real question comes down to affordability. It's assumed that Brita water filters are the cheapest systems available, and I guess this is true initially. But since the filter has to be replaced every month (3-4 times a month for the pitchers!), the per gallon cost of use is rather high at about 20-25 cents a gallon.
For me, the choice was easy to go with a multi-stage water filtration system for my home. It's surprising, but I got the highest-rated system available, and it turned out it was the most economical and affordable as well! This is because they are sold directly from the factory and are free from additional markups.
I have a water filter on the kitchen faucet and even on all our showers- which is a way bigger concern than drinking water if you can believe it. This is because the steam when showering contains all the harmful chemicals, and inhalation of these chemicals causes them to go STRAIGHT to your bloodstream.
And guess how much it costs to produce one gallon on pure, safe, healthy water using these systems? Nine cents! That's it!