Choosing a name for your secretarial services or typing business is important. Select it carefully.
Be sure the name fits these criteria:
o Indicate you are providing secretarial, transcription, VA, data entry or typing services.
o Easy to remember.
o Distinctive – stand out from your competition.
o Catch the client's attention.
o Create a professional image.
o Inspire clients to buy from you.
Which of these has more appeal? HyperTyper or Judy's Word Processing? “HyperTyper” tells what Gloria does. She provides typing services and she types fast. Many people have commented they choose Gloria's typing services because of her business name.
Choose a simple name your clients will be able to remember, pronounce, and spell. They have to remember your business name to look you up in the phone book or call information when they lost your phone number.
List all the characteristics of your business. Find synonyms. Check several categories in the Yellow Pages and look for existing names you like. Play with combinations and variations of all of the above.
Send a short survey to your friends and business associates. Have them vote from 1-10.
If you offer secretarial services, try using any of these descriptions in a name: Word Processing, Data Entry, Secretarial Services, Transcription, Medical Transcription, Legal Transcription, Office Support, Desktop Publishing, and Graphic Design.
Should You Use Your Own Name?
Using your name, followed by the type of service works well if you have a reputation in your specialty. An example is “Michelle Smith's Medical Transcription” or “Ann Johnson's Legal Transcription.” Looking like a one-person organization makes your business more personalized. People like to deal with the same person rather than with different people each time. Try your own name in combination with any of the above. Add words such as Professional, Excellent, Reliable/Dependable, Fast, Express, and Creative.
Test Your Name
Once you have chosen a few names, test them out on friends and family, potential clients and everyone you know. Ask them what kind of service they think you provide and what feeling they get about the name.
After selecting your business name, you can now start creating your logo, letterhead, envelopes, and business cards.