Many people who are researching mattresses to buy often go to Epinions.com.
There they will find many mattress reviews from ordinary people because virtually anyone can post a review on Epinions for the world to see.
There is a possible problem, however, that people should be aware of in regard to the mattress reviews on Epinions: At least some of them may be phony and made up.
You see, people in the mattress industry (those who sell and or make mattresses) are well aware that people frequently base their buying decision on what the reviews on Epinions say. Therefore, it is far from out of the question that dishonest people in the mattress industry provide bogus reviews to sway consumer opinion one way or the other. How many fake reviews are on Epinions? No one can know.
Where, then, can a mattress researcher have a better chance of finding unbiased and authentic reviews? A terrific source of mattress information can be found on hundreds, if not thousands, of online message boards that are scattered across the web.
People often use these message boards to ask others which mattresses they think are best. People then reply, often giving recommendations based on their own mattress ownership experience. The responses tend to be informative and, more importantly, free of bogus reviews.
That's because, unlike Epinions, message boards tend to exist in near obscurity (they usually don't rank high in the search engines), are made up of close-knit groups of people, and often have safeguards against suspicious contributors, such as someone who appears from nowhere to write a mattress review.
By the way, you don't necessarily have to post a mattress question yourself on a message board. You can merely search the web for existing message board threads related to mattresses or a specific mattress type or brand you may be interested in.